Lee Moyer pens some great thoughts on bringing a project into production using crowdfunding.
Recognizing Your Value Proposition
Kickstarter is a value proposition. You are offering people, your “backers,” a product or service in exchange for their support. In the majority of cases on Kickstarter, you are essentially offering people the opportunity to “pre-order” your product before you actually produce it. Backers of Kickstarter projects are not loaning or “donating” money to you, they are buying a product from you and therefore they expect to receive value for their money.
That being said, some people will in some cases actually want to give you money. This is a beautiful thing. We recommend you take it. But understand this is the minority position and not something you should expect or rely upon.
Acknowledging Your Backers
Your Kickstarter backers are special. They are…
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